Creating a Professional Logo
Oftentimes, brands with an online presence think they need a fancy (and expensive) logo to stand out. Wasting time on an elaborate graphical logo can be distracting and difficult to get right - especially if you’re just starting out and haven’t defined your audience yet. Wordmark logos, like Google’s and Yahoo’s are just as effective, and much easier to create. Pamela Wilson at Boost Blog Traffic goes over how to create professional wordmark logos on your own.
Her first tip is to determine the kind of audience you want to attract and choose your format and design based on their demographic information, needs and other brands they look up to.
A younger demographic group reading a technology blog might expect a sans-serif font (similar to Helvetica) and bright, “young” colors. An older group reading an investment blog might expect a serif font (similar to Georgia) and “corporate” colors like dark blue and green.
When choosing a font for your logo, make sure it’s legible and choose one that your readers don’t see every day (Arial, Times New Roman, Calibri, etc.). It’s also important to make sure the font looks professional when it’s enlarged for your logo. Make sure the letter spacing is cozy, then play around with bold and color to make your logo memorable.
Be sure to read the rest of Pamela’s post for what tools to use and additional tips.
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