Content Marketing: How Creation & Curation Work Together
Posted in Exclusives By Content Curation Marketing On February 17, 2014
Created content should be the main focus for any content marketing strategy. However, it’s nearly impossible to create 100% of content and keep up with the amount of content published every day. The answer to this challenge is content curation.
Our recent survey of top marketers found that on average, they use 65 percent created content and 25 percent curated content, with 10 percent of content syndicated from third party sources.
Content curation saves marketers time and money; as well as helping organizations publish relevant content on a consistent basis. Complimenting created content with curated content can help drive leads, improve engagement and establish an effective content strategy.
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