Curation, A Power “Ingredient to Add to your Content Cake”
Posted in Trends By Content Curation Marketing On July 16, 2013
Jonathan Fields in Psychology Today builds a very strong case for the ROI of curation. What many marketers are starting to find out (while best-in-class content marketers already know it) is that in order to feed your hungry content engine,
“The content . . . . . . doesn’t have to be yours!”
He provides some good examples of web sites that are highly successful as a result of curating content
“It’s a powerful ingredient to add to your content cake”
Check it out to learn more about best practices for tapping into the “new black” of content curation. [click here for other best practices]
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