Curation according to the Experts
Discussing content curation best practices with 4 of the premier curation softwares, Paul Chaney takes a pass at putting together best practices to getting starting with curation. Asking the thought leaders about curation benefits, market education amoung other things. Each of their responses are a little different. It’s interesting to see how each perceives curation and how best to use it as part of a marketing strategy.
“Content curation is a ‘stepping stone’ to establishing thought leadership, but it requires … effort,” Says Desphande.
“Either you create relevant, engaging content on a frequent basis or you will be lost in the noise.” says Decugis.
What’s your perspective? Do you agree with the experts?
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