Curation is a way to simplify your prospects’ decision-making process
HubSpot suggests “curating” peer and expert content such as social media threads testimonial quotes, case studies and featuring them very prominently on your site. This lets prospects trust you more than you doing all the talking:
While it’s great to provide your own take on your product and the industry, you are of course biased, so providing any third-party recommendations — from users or experts — is a great way to ease a prospects’ decision to go with your company. At HubSpot, for example, we curate social media threads, blog articles, and case studies from customers and experts and feature them on our website — even on our homepage .
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