Curation isn’t just Reusing. Make Sure You’re also Creating.
It’s also important to keep creation in mind when mapping out your content curation strategy.
“Reusing content is great, researching and quoting sources is fine and dandy, but be sure your piece of work stands on its own merits.”
Your original content can be supported by curated content, cutting back on time and resources put into your content marketing strategy. Curated articles should be annotated and supported by your own ideas, however. To be a thought leader, you must also be providing insight into your own knowledge. The article talks about the importance of balancing out the hunting (creation) with the gathering (curation), and how a great content marketing strategy takes more than just shortcutting to existing content.
“Creating and curation are simply two ends of a continuum. Just like hunting and gathering. They are not a binary choice. You can choose to operate at any point on that line. Each piece of work can take a unique position on the continuum.”
How can you incorporate curation around created content to build the necessary groundwork of your content strategy?
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