Curation keeps mobile users drives engagement says Polar Mobile
Posted in Uncategorized By Content Curation Marketing On January 17, 2013
A Polar Mobile executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that publishers need to focus on curation versus creation in order to drive traffic and keep mobile users engaged:
“Curate over create is the efficient way to really take your existing content assets and create an experience on a mobile device that is going to keep people engaged,” said Kunal Gupta, CEO of Polar Mobile, Toronto.
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