Data: The Content Marketer’s Ticket to Insight
According to our recent content marketing tactics study, 76% of marketers plan to increase their content marketing budget this year. In this post, Brett Relander identifies four ways to improve your content marketing strategy and make good use of this budget increase. One of these tactics is to use data to drive content marketing. Analyzing data can help overcome the content marketing challenges of scale and insight. Data also provides a better understanding of the performances of specific pieces of content, which will help you determine what works best for your business.
Do not overlook the opportunity to leverage data to improve your content marketing strategy. For instance, after analyzing your data, you might find it beneficial to post more content on Tuesday, when engagement is higher, than on Friday when everyone is getting ready for the weekend.”
Read Relander’s full article to hear more ways you can leverage your data and his other suggestions to improve content marketing performance. To learn more about data-driven content, take a look at our eBook, The Comprehensive Guide to Content Marketing Analytics and Metrics.
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