Deciding between Curating and Creating Content
Should you curate content or create content? This article from Social Media Today walks through the pro’s and con’s of each marketing strategy:
You may want to experiment with the balance of content you publish that is created by your organization versus curated. Factors that influence this ratio are likely to include the time and resources you have to put toward creating unique content, the level of organizational support you have for social media and content marketing, the value that can be gained by developing relationships with other content creators, and your business objectives to list a few.
At the end of the day, they conclude that publishing content is the most important thing and you should use a mix of the two. It’s still worth a quick read through to see which is better in which scenario.
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