Do You “Social”ize with Your Customers?
Altimeter Group recently released an interesting report discussing the value of relationship economics. Simply defined, relationship economics says that when businesses value people and experiences, they will see an increase in profitability and customer loyalty. Jaimy Szymanski highlighted some of the key findings from the report. One interesting insight? Socially engaged companies are more likely to drive greater lead generation.
Companies must become digitally savvy to compete for customers and top talent. Companies that are socially engaged realize the following business-level benefits:
- 40% more likely to be perceived as more competitive
- 57% more likely to get increased sales leads
- 58% more likely to attract top talent”
It’s interesting to note that simply engaging on social channels with customers, prospects, and employees (via efforts in content marketing), can help to significantly improve relationships and build trust. The study done by Altimeter Group and LinkedIn revealed many more interesting details surrounding the topic of relationship economics, so be sure to see how you stack up and also check out the “Top 25 Socially Engaged Companies.”
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