Don’t Explain, Entertain!
One of the biggest challenges content marketers face is ensuring readers come back for more. Fortunately, interactive content can solve that problem. William Comcowich explains how this strategy actually works to create an experience for the reader:
Interactive content is anything that requires participants’ active engagement – something more than simply reading or watching. In return for their engagement, participants receive real-time responses and information.”
Forms of interactive content can be anything from a quiz to an infographic as long as it is somehow involving the consumer or facilitating a process. Be sure to take a look at the rest of Comcowich’s article to see what types of interactive content would work best for your business.
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