Drive Results with Documentation
A recent report by Forrester noted that for 87% of participants, developing engaging content is a current challenge. This statistic parallels a key insight from the CMI study which states that a mere 35% of content marketers document their content marketing strategy. Without documenting your strategy, how can you ensure your efforts are effective? Asad Haroon from InsideUp walks through several reasons B2B marketers are struggling to document their strategy. One reason?
Study participants reported that they’re currently working on an average of thirteen content marketing initiatives and plan to add an average of eight more. With all of these initiatives floating around, forming a content marketing strategy with a well-defined structure can be something of a pain. (Everyone’s thinking it; we’re just saying it.)”
Having a documented strategy can be an uphill battle for many B2B content marketers, but Haroon does note that it is a necessary ingredient for proving ROI. To learn more about ROI and content marketing metrics, be sure to check out our eBook, “The Comprehensive Guide to Content Marketing Analytics & Metrics.”
About Author
