Editorializing Curated Content is Key to being on Google’s Good Side
Posted in News By Content Curation Marketing On August 26, 2013
Eric Enge writes in Search Engine Watch about Matt Cutt’s recent commentary about the performance of curated content in Google’s search engine listings. Similar to my blog post in response to Matt Cutts’ advice, Eric also stresses the important of editorializing your curated content o help differentiate it from aggregated content:
In addition to producing the list of resources, add commentary and analysis from recognized experts and cement that with rel=author tagging. This is where the “editorial voice” and “distinctive point of view” come in.
On a related note, recently, I put together a framework with 6 Content Curation Template for Content Annotation as a reference guide for editorializing your curated content.