Email Mistakes That Will Cause You Unsubscribes
Seventy two percent of US adults prefer companies communicate with them via email. However, it’s easy to watch unsubscribe rates climb if you execute newsletters poorly. Fortunately, there are many things we can do to improve lead generation while preventing unsubscribe rates from increasing.
Here’s how Malinda Wilkinson, CMO of SalesFusion, stays at the top of her email marketing game:
One of the best things you can do to keep your email marketing strategy relevant and your list of email subscribers high is to regularly educate yourself. Join email communities for email communities for email marketers.
Check out these common mistakes that cause email unsubscribes, and what you can do to fix them:
- You’re sending too many emails. Consider the purpose of the emails you’re sending, the relationship your brand has with the recipient, and successful campaigns you’ve delivered to similar recipients before determining email frequency and type.
- You’re ignoring them. Make sure you’re responding to email responses, questions, etc. No one likes to feel neglected!
- You’re using overdone, clickbait-style subject lines. These include: secret, shocking, you won’t believe, etc.
- You’re calling contacts by the wrong name. Unfortunately, this isn’t entirely avoidable when using merge tags to personalize fields. The number one thing you can do to prevent more problems is ensuring you have a plan for when a field you’re inputting isn’t populated.
- You’re ignoring mobile. Forty three percent of people check emails on their smartphones every day. Make sure the images in your email are optimized for mobile and the process to click through to your website is simple.
For more common email mistakes to avoid, Wilkinson explores the topic in detail below.
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