Embrace the Content Your Audience is Making and Sharing
Creating great, original content to engage your audience is a key part of any content marketing strategy. However, doing this on a consistent basis is time consuming, resource-intensive and simply impossible for many teams. Jordan Kretchmer in a recent Marketing Land post suggests:
. . . stop relying solely on original creations and instead embrace the content your audience is making and sharing.
In fact, the best content marketers use this strategy for 25% of the content they create by tapping into the power of content curation.
Curation enables you to produce more content with fewer resources, add more value for your audience by bringing them the best content the Internet has to offer, and build your influencer marketing impact.
This 80+ page Ultimate Guide to Content Curation provides the tactics you’ll need to scale your content marketing engine and embrace the content your audience is making and sharing.
About Author
