Enhance Your Content Visibility with SEO
With over 76% of marketers increasing their content marketing spend, the industry is growing more and more competitive. Nowadays, just having great content is not enough to stand out in this crowd. However, research shows that one of the top ways to drive traffic to one’s content is through search engine optimization. A healthy mix of SEO and content marketing is an effective method for improving one’s reach. In this article, Bre Smith explains a few ways to use these two methods. One way to achieve this is by coming up with a credible story.
It’s important to clearly explain who you are, using similar phrases, or keywords, in both your on-page and off-page assets. Keywords are the “how you say it” component of your content, and they’re important for helping search engines understand your unique selling proposition.”
Ready to optimize your content? Check out the rest of these tips to improve your search ranking and reach a greater audience. For more ways to drive traffic to your content, download our eBook, 2015 Content Marketing Tactics & Technology Planner.
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