Experts Weigh in on What Makes “Awesome” Content
Recent research shows that business bloggers greatest priority is creating a content strategy. From our Ultimate List of Content Marketing Statistics, we have learned that 72% of marketers already have this content strategy in place. A key factor in this process is focusing on the aspects that will make your content awesome. But how do you know what is “awesome” content creation? Josue Valles, founder of Digital Boing, surveyed 24 content marketing experts to ask them this exact question. One of the experts, Peter Sandeen said to figure out what will make people want to buy, and then make your content relate to these interests.
Don’t create and publish content for the sake of creating and publishing content. When you’re strategic about the content you create, you can create far less content and make far more sales. If something doesn’t truly fit into your marketing strategy, don’t create it.”
The content creation process is by no means easy, so figuring out the perfect content marketing strategy takes time. To help you in this process, be sure to read what the rest of the 23 experts said about creating “awesome” content. Additionally, if you are looking to learn more about content marketing, check out our most recent eBook, 2015 Content Marketing Tactics & Technology Planner.
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