Fill the Advertising Gaps with Content Marketing
Although native advertising has been a go-to method for increasing product awareness, it has become more challenging to reach a target market due to consumers being able to filter out your messaging. While it may help customers keep spam mail and unwanted ads away, it makes it more difficult for marketers to predict the ROI of their efforts. On the other hand, content marketing allows for predictable and measurable results, since content is helpful to the consumer in nature. In this piece, Heidi Cohen explains seven ways content marketing can help to fill the gaps in advertising. One way? Levering social media platforms where customers seek shopping ideas.
Be present on networks and platforms where your target audience is considering future purchases and actively seeking product information.”
To learn more about how content marketing can help improve your marketing strategy, take a look at this article. For more information on how to better engage your audience, check out our eBook, 4 Steps to Content Marketing Enlightenment.
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