Finding a Unique Space to Build Thought Leadership
Craig Badings writes about the intersection of content curation and thought leadership. He stresses the importance of adding value aside from just “collating” other people’s content. More importantly, he says that to be a thought leader you need to find a unique space that has not been claimed:
For example would you take on Dove on real beauty or IBM on a smarter planet? Probably not as you would face an up-hill battle.
This sentiment goes right in line with our own three part framework for picking a topic for your content curation strategy, but it only covers one of the three parts. Not only do you need to find a topic that in a unique and unclaimed space, but you also need to find one that aligns with your audience interest, and has sufficient content for curation though.
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