Gain Authority with Expert Interviews
What’s one way to gain authority in your industry? Interview the people who know it better than anyone else. Ann Smarty suggests posting expert interviews on your blog as part of a regular content schedule. She provides three tips for conducting these interviews, including asking controversial questions.
Taking an opposite stance can often elicit some exceptional answers from the experts. Think about what is going to be in the mind of the reader or viewer. What questions do they want answered? What’s not being said?”
She also suggests using tools such as Google Drive to collaborate on interviews if you are not able to meet up with someone in person. Read the rest of her article and download our Comprehensive Guide to Content Marketing Analytics & Metrics to read some of our own expert interviews.
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