Gain Website Traffic Through Guest Posting
According to our recent content marketing study, 76% of marketers plan to increase their content marketing budget this year. Content marketing is no longer a fad and companies are finding ways to strengthen their content marketing strategies with this budget increase. Jeff Bullas highlights five different objectives content marketing will help you complete, showing that it’s definitely here to stay. One benefit of content marketing? It can attract more traffic to your website via guest posting.
Look to pitch content to other sites that are popular in your niche – known as guest posting. The tighter the fit between the site that your content is published on, your contributed content, and the page you link back to on your site, the more chance you’ll pull the targeted traffic you are after.”
Guest posting on other websites helps to build your audience and gain visibility. Read Bullas’ full article learn the other four ways to leverage your content marketing efforts. For more information on how to provide value to your audience, download our eBook, How to Feed the Content Beast.