Gartner: Content Curation trumps Big Data
Jake Sorofman of Gartner has been making waves when it comes to awareness and adoption of content marketing from an analyst’s perspective. In a recent blog post, Sorofman highlights the importance of content curation:
Curated content is in such demand because it is the “grist for the social marketing mill”
Furthermore, he warns marketers not to fall into the hype of big data. While it has promise and value, it’s meaningless without context:
Big data may be the intelligence behind micro targeting, but the precision of your aim doesn’t matter if the customer experience falls short. Without compelling, insightful, and inspiring content, social engagement fails to happen.
That’s why as content curators, it’s so important to add that much needed context. Everyone can pull together data, few can pull together context.
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