Get More Eyes on Your Blog
In today’s world of content marketing, it’s not enough just to publish quality content to your blog. Marketers need to promote their posts to various channels and find ways to spread awareness about their content. Rachel Sprung at Social Media Examiner provides five ways to boost the visibility of your blog content.
Use Guest Bloggers to Attract a New Audience: When you host another writer on your blog it’s a fantastic way to expose your own content to a new audience. This is because guest bloggers often bring their own audiences to a blog when they guest post.
Let Email Subscribers Know You Blog: Don’t hesitate to include your blog content in your email marketing campaigns.
Another great way to reach a wider audience is to link to your blog content from your website, other blogs you post and content you publish on third-party sites or blogs. Increase blog traffic by offering various types of content as well. Use visuals such as infographics and videos to draw in readers who prefer those formats.
Be sure to check out the rest of Rachel’s tips in the full article.
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