Getting Content To Cut Through The Noise
Content marketing has taken the world by storm over the last decade. Every year we see companies ramp up their content marketing efforts in order to connect with their audience. In fact, 75% of marketers plan to increase or significantly increase their content marketing budget in 2016. This growth in content leads to one common problem though: how to reach an audience through all this noise?
Bryan Kramer has one answer: influencers. As readers we gravitate towards content and writers that stand out from the rest, and give more thought to what influencers have to say because we hold their expertise in high regard. In his post, Kramer blogs the following insight:
You can make your message count, even in a noisy, content-rich environment, if you know your audience. Take time to learn what drives your key clientele and select the right influencers who are capable of carrying your message to the masses.
This message rings true not just for influencers, but content in general. Think hard about what your audience wants to read/watch/listen to—they’re the ones who determine the success of your content. Curata’s Content Marketing Pyramid Ebook is a great resource for creating an effective strategy for content, while Bryan’s full post below will kickstart your influencer search.
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