Google hints at which fresh content gets ranked highest
Google’s Matt Cutts hints at which fresh content gets ranked highest in their search results, and why that happens:
There are some queries that deserve freshness (QDF), [but] there are some queries that are better served by evergreen content that’s been around for a long time.
In other words, based on the query string Google will decide whether its worth showing more fresh content or more evergreen content. Content curators often rank well for fresh content because they are curating on a regular basis, unlike their peers who are creating all the content manually. To optimize for search though, content curators should retitle content and write abstracts that cater to queries that favor freshers content versus evergreen content. Such queries would include event, time sensitive and transient queries that have spikes in search volume, unlike queries that always have a decent but stable search volume over a long period of time.
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