Graduate to Dedicated Editorial Calendar Software
90% of marketers are using an editorial calendar; and for good reason. These organizers make it easier to develop a defined written strategy, provide transparency for relevant stakeholders, and are vital for consistently hitting deadlines.
Spreadsheets are the entry-level option, and with an abundance of free Excel calendar templates available, there is no excuse not to have one. For organizations requiring greater functionality, a plethora of dedicated editorial calendar software is available. Here is what you can expect from these tools:
Transparency
Offering external stakeholders a look at your pipeline of upcoming content provides several benefits:
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Makes it easier for the marketing department to balance responsibilities and tasks.
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Empowers the sales team to develop a more informed, richer narrative for their prospects.
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Provides management with the confidence you and your team are working hard to produce content that will achieve goals, and can hold you accountable for this.
Process
Every piece of content has a deadline. Prior to that are a slew of tasks that need to be completed. Premium editorial calendars feature workflow capabilities that allow for strong content cadence. Forbes contributor Joel York outlines the benefit of these:
“… a simple breakdown of projects by week by stage allows you to visualize and balance your marketing project pipeline, so you can identify bottlenecks and ensure a steady stream of marketing output.”
Organizations that are growing, optimizing, or mastering a content strategy will benefit from paid content calendars that integrate other pieces of owned technology under one roof, such as promotion and analytics tools for example.
To learn more about how editorial calendar softwares provide value, read York’s original article below.
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