Growth Hack Your Content Marketing in 6 Easy Steps
Struggling to find ways to improve your content marketing efforts? Luke Summerfield from Savvy Panda has just the answer. He gives readers of ClickZ six different content marketing growth hacks to help boost results. Although all of his tips are useful, one that should not be forgotten about is to “go all in on ranking blog posts.”
Go all in and convert that blog post into a fully built out and expanded page on your site. Increase the value the visitor gets from coming to the page by adding additional content, including videos, expert opinions, and more.
In addition to developing more value on this page for the visitor, optimize the page for conversion by experimenting with conversion offers and different call-to-action styles and placements.”
Reusing and repurposing existing content is a great content marketing growth hack. By simply breaking down a blog post into a series of slides with visuals, or even extracting key messages from an eBook, you are giving your readers more value. Check out his other five growth hacks to help improve your overall content marketing strategy.
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