Heidi Cohen: “Doing curation well can give you a competitive advantage”
Posted in Best Practices By Content Curation Marketing On April 15, 2013
Heidi Cohen reflects on content curation, pulling up some statistics that talk about what makes it work so well, but also what makes content marketing overall so challenging
Content curation provides marketers with the ability to extend their content offering by leveraging the power of other people’s content and putting it in the context of your brand. Understand that while content curation helps maximize your content marketing dollar, it still requires resources, both budget and personnel.
In the article, she says that the biggest challenge that marketers face is having enough time and staff for creating content, but that curation is a viable strategy that can overcome that challenge.
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