Here’s Why Metrics Are the Key to Content Performance
There are many different metrics that can be used to measure the effectiveness of content. In this post, Angela Hausman discusses various ways to improve content marketing performance. One of these ways is to use metrics to analyze and improve content performance. As an example, these measurements include sales metrics such as pipeline generated, pipeline touched, and revenue influenced. Other categories of metrics involve consumption, retention, sharing, engagement, lead, and production cost. To get the best results, Hausman recommends first becoming familiar with your audience.
Start with identifying the personas to develop a detailed understanding of each audience segment. Breaking down your audience into personas gives you the ability to develop targeted content and measure its success with the intended audience.”
Read Hausman’s entire article to find out more ways to improve your content marketing. To learn more about using metrics to ensure that your content marketing initiatives are effective, read our eBook, The Comprehensive Guide to Content Marketing Analytics.
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