High Value Content Marketing Requires Innovation - 10 Best Practices from Heidi Cohen
Heidi Cohen provides 10 content marketing best practices for greater efficiency. What I especially like about Heidi’s blog post is that she provides highly relevant and actionable tips for each of the best practices. For example, Heidi doesn’t simply mention the best practice of using “Interviews” as part of your content marketing strategy, but she takes it a step further by providing examples of who we could interview:
“consider talking to key people related to the topic. For many businesses, this means your employees, as well as outside experts.”
Another best practice mentioned is content curation. No doubt this can be an extremely effective strategy for supplementing your created content; and done right, it will include a blend of created and curated content.
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