How Google’s Wavii & Yahoo’s Summly acquisitions could hurt Marketers
In recent weeks, there are have been two near identical high profile acquisitions by search titans Yahoo and Google for news summarization apps. In late March, Yahoo snapped up Summly, a news summarization app for a cool $30M from a 17-year-old founder using licensed technology from SRI International. Almost exactly a month later, Google mirrored that acquisition with one of its own of Wavii. This article explains why those acquisitions happened and what they mean for marketers.
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