How to Activate your Readership with Smart Content
Ben Straley of Search Engine Watch covers the growth of content marketing. In the article, he advocates not just for publishing content, but being smart about it through telling stories that connect with the audience. In particular, he recommends curation as a means of building a sustainable, recurring strategy:
Once content marketers have a firm understanding of your target audience and technology in place to measure against it, the challenge is to figure out what kinds of content to create or curate to reach that audience on recurring and engaging basis at scale.
In the end, Ben reinforces what many content marketing practitioners have heard before: publish exemplary content, and distribute that content to where your audience is, not where you want them to be.
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