How to Attract Influencers to Your Content
Some of the most powerful content tools available to marketers in social media are industry influencers. Because of their credibility and impressive follower base, these individuals are able to reach a large audience and generate interest in pieces of content. Ironically enough, they are often the hard ones to reach due to their busy schedules and other constraints. Therefore, it is crucial to post quality content that will enhance your chances of being spotted by great influencers. This article by Pete Schauer, discusses three tips to get influencers to share your content. One tip? Tag them in your post.
This is an especially popular tactic on Twitter because you don’t necessarily need to be following someone to @mention them in a tweet. If you’ve got a piece of content that you think a particular influencer or customer would appreciate, simply tag them in your post and alert them of the content.”
Check out the rest of these tips to find out how you can connect with some powerful influencers and expand your reach. Looking to improve your content and increase engagement? Download our eBook, 2015 Content Marketing Tactics & Technology Planner.
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