How to Beat Your Competitors’ Blog Content
We’ve all had that moment where we come across a competitor’s blog post and become incredibly jealous. Why didn’t we think of that first? Ian Cleary provides several tips for researching the blog content of competitors in order to improve your own practices. One tip he provides is to conduct proper keyword research.
Finding out what keywords competitors’ blog content is ranking for gives you additional ideas for content. You may be able to write a much better article (focused on particular keywords, of course) than your competitors and take some of their traffic!”
Cleary lists several tools to do this research such as SEMRush and Moz (a few of the tools are even free!). Read on and learn more ways to research your competitors. Download our latest ebook, Business Blogging Secrets Revealed for additional blogging best practices.
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