How to Build Backlinks for Your Site
Content marketing success is strongly correlated with effective SEO. And inbound links are crucial to improving SEO ranking. .
If you have been unsuccessfully solicited by a stranger asking for inbound links, you understand what a lousy link-building request looks like. This tactic can take credibility away from both the solicitor and solicited. Here are three approaches that do get favorable results.
Guest Posting
This tactic has benefits beyond getting backlinks. Find a website that has a mutual overlap of your niche audience and propose a worthy content idea to the editor. If they are willing to allow backlinks for more than a bio, then you’re killing two birds with one stone. You build brand awareness by publishing to another site and gain links back to your website.
Podcast Interviews
Podcasters are always on the market for external contributors. Marketers transcribe and summarize podcasts that include citable references, aka backlinks. To get on air, shortlist and listen to a few relevant podcasts to understand the mood the host favors. Draft a note outlining your appreciation of the content, your relevant expertise, and how it fits their interests.
Tribal Content
Tribal content is created when you identify a tribe of people and produce content for that specific tribe. It creates a natural bond out of a large pool of conforming opinions. Copyblogger contributor Brian Clark shows how this can be helpful:
If there is an important worldview within your niche or industry that other online publishers share, it’s likely important that they make the case to their audiences. With tribal content, you’re providing an important message that supports part of their editorial strategy as well as your own.
A working relationship with these people will create a seam for future collaboration: a backlink goldmine.
Check out more of Clark’s backlink building advice below.
About Author
