How to Create a Buyer-Focused Content Strategy
From our Ultimate List of Content Marketing Statistics, we have learned that 72% of marketers have a content strategy in place. Since content marketing can be an extremely effective segment of a business’s marketing strategy, this percentage will continue to increase. However, the same list reports that 87% of B2B marketers surveyed by Forrester say they struggle to produce content that truly engages their buyers. For this reason, it’s important for us to to understand how to implement a content marketing strategy that is properly aligned with our business goals. In this article, Toi Williams provides three tips that can help develop an effective strategy. First, Williams says we need to identify the needs of each customer segment.
Having a content marketing strategy helps ensure that your marketing content is consistent with your brand’s voice, increases customer engagement, and helps you track your progress towards your marketing goals.”
To hear Williams’s three tips, check out her full article. Take a look at our eBook, 2015 Content Marketing Tactics & Technology Planner to learn more about content marketing.
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