How to Create an Influencer Marketing Strategy for Content Promotion
Content strategy and production are key focus areas for marketers; however, content promotion is often at the bottom of marketers’ priorities. The smartest marketers understand the importance of promotion to boost the success of their content (e.g., using content promotion tools such as those in this ultimate list). Tapping into the power of influencers is another surefire way to help promote your content.
In an SEMrush blog post, Radomir Basta describes how to develop and execute an influencer engagement strategy. His steps include:
- Set the goals of your influencer marketing strategy.
- Build a pool of influencers.
- Choose your outreach wisely.
- Take care of influencer relationships.
You should have a strategy of reaching out to a wide range of influencers, such as including them in your regular content posts (e.g., The Best Content Marketing Metrics According to 24 Experts), as well as taking a longer term view by developing deeper relationships with a smaller number of influencers.
Deeper relationships result in the greatest ROI for both parties. For example, asking an influencer to co-create content with you for an eBook; holding a joint webinar for your audience to promote the eBook; and having the influencer speak at several of your conferences as part of a road show.
Check out Radomir’s full post below to learn more about developing an influencer marketing strategy.
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