How to Curate Content for Social Media
Without an effective strategy, curating content for social media can be a time consuming, haphazard affair.(The best marketers use a mixture of 65% created content, 25% curated and 10% syndicated content.) Oren Barzilai, co-founder and CEO of Start A Fire, expounds upon the process to follow to ensure a positive ROI.
First find good content. There are multiple tools available to expedite this process—such as Curata. Next share and distribute your content on social media: sharing curated content helps maximize your own exposure.
Then comes content optimization—the process of targeting your audience, the best social networks to use (posting to every social platform won’t help), and when you publish content. Finally comes automation. Notes Barzilai:
It’s important to automate your distribution, or else you end up spending hours connecting curated content with your audience. Luckily, there are great tools on the market to enhance your distribution and make the process as quick and painless as possible.
The top three apps to use for distribution and automation of curated social content are Buffer, Edgar, and Hootsuite. These apps take your curation calendar and schedule to the next level and make your content curation efforts much more efficient.
Content curation software that integrates with multiple social media applications, automatically posts content even when you’re not around, and promotes to all of your channels with one click will hugely streamline this process.
Barzilai’s post below details how to amplify your social media content curation strategy, and for a deeper dive on content curation, check out Curata’s eBook: The Ultimate Guide to Content Curation.
About Author
