How to Generate More Leads with Your Content
A complete content strategy should achieve a variety of marketing team goals. From increasing online awareness to accelerating time-to-close for the sales team, content should touch your audience at all stages of the pipeline. One of the most valuable functions content can have for your organization is lead generation.
According to the Content Marketing Institute, 85 percent of B2B marketers said lead generation was their most important content marketing goal in 2016.
Social media expert and speaker, Lilach Bullock, supports this:
Content marketing, with a bit of work, can become one of your top sources for lead generation. It will help you show your value to your audience and give them a reason to sign up and to buy from you.
Content can be good for lead generation in many ways. It can help with SEO, sit behind gated forms, and strengthen your audience’s trust in your brand. When creating content for lead generation, the content format is vital.
Webinars, eBooks and checklists are effective formats for providing value to an audience. 73 percent of marketers rate case studies as extremely important to the success of lead generation according to a survey conducted by Tech Validate.
When developing content strategy, consider not only what you’re going to create, but how it will contribute to the marketing team’s overarching goals. Use this consideration to help determine content details such as format, topic, and distribution method.
Bullock has more on how a variety of content formats aide in lead generation in the full article below.
About Author
