How to Globalize Content Without Breaking the Bank
As stated in our recent content marketing tactics study, the top concern of marketers is a limited budget dedicated to content marketing. Because of these budget concerns, many marketers are not putting resources towards a global content strategy. But, what if we are ignoring some of our most valuable customers? Can we market to foreign countries without spending too much money? In this post, Matthew Capala offers up several ideas, such as outsourcing content writing and using Google Trends to identify the markets with the most untapped potential. Another one of his suggestions? Connect with global influencers.
For example, I invited Dennis Seymour, an influential SEO pro in the Philippines who wrote “The Ultimate Guide to Outsourcing SEO to the Philippines Done Right” on my website. Dennis wrote an 8000-word guide that provides excellent content, plus a built-in audience of local SEO professionals who were quoted in the guide. This post was an instant hit and drove significant traffic to my website from the Philippines and India, markets with a high searchibility for the keywords containing the phrase ‘seo.’”
Read the rest of Capala’s post for his other ideas and be sure to check out this on-demand webinar featuring Pam Didner, author of Global Content Marketing.
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