How to Increase Content Shareability — Before Hitting Publish
Once a piece of content is published, there are many ways to promote it — from email newsletters to promotion tools. But, how can you increase the shareability of content before you even hit the publish button? In this post, Canva’s Andrianes Pinantoan walks through how Canva ensures the content on their own blog, The Design School, is widely shared. One tip he provides? Always optimize headlines, even if it goes against your first instinct.
The point is not to be afraid to test longer headlines—or more generally, not to be afraid to test headlines that you’re biased against. After all, if titles are really that important, wouldn’t you do just about anything to accommodate a good one?”
Read the rest of Pinantoan’s post for even more tips surrounding content shareability. In addition, be sure to download Curata’s latest content marketing eBook, 2015 Content Marketing Tactics & Technology Planner.
About Author
