How to Optimize Content for Google’s Mobile Update
On April 21st, Google began to roll out a new algorithm update that many are dubbing “mobilegedden.” This update will rank mobile-friendly sites higher than non-mobile-friendly sites and could significantly impact many businesses around the world. To prepare, webmasters are ensuring their sites are responsive by using Google’s Mobile-Friendly Test. But how should content marketers react to this update? Julia McCoy of Search Engine Journal offers several ways to write for the new update. One suggestion? Make shorter paragraphs.
Snackable content” is something that content producers are all too aware of, but is especially important for mobile optimization. Create content that the user can consume in one sitting. However, the format in which we present this content is likely to be as bite-sized as the content itself.”
Read McCoy’s full article to learn more ways to optimize content. In addition, check out our SEO survival guide to ensure your content is in the best possible shape to rank high in search engine results.
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