How to Prioritize Your 2016 Content Marketing Goals
It’s far too easy to spend time doing something that doesn’t really help you achieve a goal, instead of doing something that truly needs to be done. That can be because it’s simply hard to figure out where to spend your time—and it can also be because we know exactly what we should be doing, but it’s just too damn hard!
Michelle Linn at the Content Marketing Institute has assembled ten typically important content marketing goals for 2016, and systematically walks through through how to prioritize them, or even better, remove some of them from the list.
- Better understanding your audience
- Creating more-engaging content
- Better understanding what is and isn’t effective
- Finding more/better ways to repurpose content
- Content optimization
- Creating visual content
- Becoming better storytellers
- Becoming a stronger writer
- Content curation
- Content personalization
Crucially, Michelle writes:
While priorities will vary depending on your content marketing program’s maturity and needs, review your documented content marketing strategy (the first and most important priority) to evaluate and rank your other priorities.
The importance of having a documented content marketing strategy cannot be emphasized enough when it comes to making most efficient and effective use of our time—particularly when it comes to prioritizing sometimes competing goals. Linn’s full explanations for when to prioritize each of the above goals, and when to put them on the backlog pile, are in the full article below.
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