How to Reach New Audiences With Influencer Marketing
According to our 2015 Content Marketing and Technology Planner, the top 3 content marketing objectives are to drive sales, boost brand awareness, and engage customers and influencers. Identifying and engaging with influencers provides brand exposure to new audiences. Once you establish relationships with influencers, increased social sharing will be just one of the several benefits. Other benefits include awareness, traffic, and expert feedback. In this post, Ardath Albee discusses influencer marketing and ways to implement word of mouth in content marketing strategy.
The thing is that every role or persona that plays a part on the committee is a multiplier for content marketing programs. Resource limitations and budget constraints, not to mention evasive personas, mean that B2B marketers must often choose their best strategic approach based on what they can do, and do well.”
Read Albee’s entire post to hear her tips on how to make connections with influencers and how to use a word of mouth strategy. To learn more about influencer marketing, check out our post, Influencer Marketing: 10 Tips to Boost Content ROI.
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