How to Take Full Advantage of Existing Content
Far too often, marketers find themselves lacking ideas for new content. Fortunately, one of the advantages of content marketing is the ability to reuse old content. Today’s consumers don’t always want more content, but rather better content. This strategy helps marketers keep up with the demand by taking full advantage of their current content, helping to generate more with less. In this article, Charles Crawford, discusses ten ways to repurpose your content. One great way to do this? Start a newsletter.
Sending out a newsletter to your clients can help introduce them to content that they may be interested in. When using outside articles for the content of the newsletter, be sure to give credit where credit is due and site your sources.
Take advantage of every crumb of content. Check out the rest of these ideas to improve your content supply. Looking for a structured method to do more with less? Develop and execute your content marketing strategy by downloading our eBook, The Content Marketing Pyramid.
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