How to Whip Your Content Into “Summer” Shape
With the summer just beginning, there are plenty of opportunities to cater your content to this warm time of year and multiple avenues to go down for inspiration. In order to whip your content into the best “summer” shape, Heidi Cohen offers up five tips to make your pieces flourish. One suggestion? Create a summer editorial calendar and review it for opportunities.
Take advantage of the summer’s sense of energy and upbeat outlook. As you refine your content marketing plans, leave room for notes since there are always outside factors beyond your control. Document them. This will help you improve your efforts going forward.”
The summer is not a time to slow down on your content strategy. Evaluate what’s worked and what hasn’t, and plan out ways to repurpose existing content. To learn Cohen’s other four tips, check out the rest of her article. For more information on content marketing best practices, download Curata’s 2015 Content Marketing Tactics & Technology Planner.
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