How to Write and Resonate with Real People
Successful content marketing delivers highly relevant messaging that resonates with a targeted audience. These variables will help improve your response rates.
Be You
Quirky, humanized writing lets the reader know you are a real person. Just as a keyword stuffed article is painfully obvious, an overly engineered note can seem flat and inauthentic. Try writing the way you speak in conversation.
K.I.S.S.
Less is more. After you’ve provided a solid point of connection (and perhaps some flattery), state your intentions promptly. The more information provided, the less is absorbed, and your desired messaging could be missed entirely.
Be Thought Provoking
Give your audience a prompt to get their gears turning and make them feel something. Offer questions that can provoke a novel line of thought for them.
Say no to Clickbait Anything
While they may drive clicks, sensationalized titles create a poor impression when your audience reads the body of your message. Lavanya Loomba at the Marketing Insider Group blog argues that:
“Though it might seem a faster route to get more traffic, it certainly won’t be the best of your writing and will undermine your credibility as a trusted source.”
In short, your audience wants to read and feel something real. Click below to read the rest of Lavanya’s five hot takes.
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