How Users Find, Interact with Online News on Social and Media Channels
A older but relevant 2011 article based on a Pew Internet Report on how online consumers interest and consume online news. The article explores consumption patterns of news on both traditional media sites such as CNN and New York Times (NYT), as well as, consumption through news feeds on social networks such as Facebook and Twitter. For marketers, the article suggests segmenting casual and power news readers and targeting them differently:
By identifying casual versus power users, organizations can start to segment user behaviors as they relate to traffic, social media and advertising. Once identified, businesses can start to experiment with their marketing strategies to see how they can begin to cultivate loyalty and valuable transactions.
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