Ignite Your Marketing by Investing in Content
As content marketing evolves, it is becoming clear that leading companies are creating a dedicated content marketing budget. In fact, according to our Ultimate List of Content Marketing Statistics, 64% of companies with a documented content strategy have a dedicated content marketing budget. Our recent content marketing tactics study also reported that 76% of marketers are increasing content marketing investment this year. In this article, Pratik Dholakiya provides ten reasons why small businesses specifically should invest in content marketing. One of the reasons? Increased volume of content leads to increased effectiveness and confidence in your business.
Organizations who feel they are very effective in their marketing place a large focus on content. Not only do they have a documented content strategy, but they also have someone who oversees their content marketing. Most importantly, they are producing a large amount of content and plan to create even more in the coming months.”
Read Dholakiya’s full article to see all 10 reasons why small businesses should invest more in content marketing. To learn more about content marketing budget, read our eBook, 2015 Content Marketing Tactics & Technology Planner.
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