In today’s brand content pull-driven world, who still reads industry pubs?
Jim Worth reflects on a recent professional membership application where he was asked “What Industry Related Publications Do You Read?”. He writes:
I was taken aback and realized that the question was quite normal in 1995, even in 2005 or maybe even 2010. But today, in 2013, with the vast increase in social media, blogs, twitter feeds, podcasts, and professional online communities, I must say that I don’t read any of them any more.
These days you don’t read industry publications that push content to you. Instead, you follow curators on twitter, subscribe to their newsletters, and feeds where you receive content from a variety of publications. Furthermore the question is even more irrelevant, now that brands are creating (or rather curating) the industry publications, rather than traditional trade publications.
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